{"id":13523,"date":"2021-07-05T08:47:58","date_gmt":"2021-07-05T08:47:58","guid":{"rendered":"https:\/\/editorv3.mykasih.com.my\/2021\/07\/05\/getting-timely-aid-to-the-needy\/"},"modified":"2021-07-05T08:47:58","modified_gmt":"2021-07-05T08:47:58","slug":"getting-timely-aid-to-the-needy","status":"publish","type":"post","link":"https:\/\/editorv3.mykasih.com.my\/ms\/2021\/07\/getting-timely-aid-to-the-needy\/","title":{"rendered":"Getting timely aid to the needy"},"content":{"rendered":"\n

PETALING JAYA: The White Flag movement where people who need aid are encouraged to hang a white cloth outside their houses is gaining momentum.<\/p>\n\n\n\n

The idea that was birthed online and gained traction on Twitter with the hashtag #BenderaPutih had united Malaysians in their mission to help fellow Malaysians struggling amid the Covid-19 pandemic.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Various groups have stepped forward and responded with food for those who signalled for help.<\/p>\n\n\n\n

Along with fresh helping hands are five long-established non-governmental organisations that have been actively aiding those in need.<\/p>\n\n\n\n

The five \u2013- MyKasih Foundation, Happy Bank Crew, Kembara Kitchen, Great Heart Charity Association and The Lost Food Project -\u2013 have ongoing food aid initiatives in an effort to tackle food security problems among the urban poor.<\/p>\n\n\n\n

As such, they welcome contributions from the public and corporations.<\/p>\n\n\n\n

MyKasih Foundation chairman and co-founder Tan Sri Dr Ngau Boon Keat said MyKasih\u2019s \u201cLove My Neighbourhood\u201d programme had been running for the past 11 years handing out food to the B40 group.<\/p>\n\n\n\n

\u201cWe pioneered an innovative and unique method of cashless food aid distribution through recipients\u2019 MyKad.<\/p>\n\n\n\n

\u201cThey can shop for essential food items at participating retailers, who are provided with specialised card terminals to read the MyKad.<\/p>\n\n\n\n

\u201cThe B40 segment has also been severely affected by the pandemic.Many have lost their jobs and struggle daily to put food on the table.<\/p>\n\n\n\n

\u201cWe have responded to various appeals for food aid, and given one-off assistance to more than 10,000 B40 families since the outbreak of the pandemic,\u201d he said, adding that many corporate donors had since stepped up to support the cause.<\/p>\n\n\n\n

Happy Bank Crew, which was set up in 2014, is a non-profit volunteer-based organisation providing food aid to impoverished families.<\/p>\n\n\n\n

Its founder Ainie Haziqah said they engaged volunteer riders to send food to needy families.<\/p>\n\n\n\n

She said they would help anyone who asked for it, which now included raising a white flag.<\/p>\n\n\n\n

Kembara Kitchen coordinator Azren Harun said the Kembara food aid started during the Kelantan flood in 2015 where they supplied food to the victims.<\/p>\n\n\n\n

\u201cNow, we provide aid that includes cooked food, raw materials, dried food and other non-food items nationwide via our community centre which acts as a humanitarian hub.<\/p>\n\n\n\n

\u201cThe white flag movement is one of the many channels for aid distribution.\u201d<\/p>\n\n\n\n

She said while Kembara Kitchen had its established network, the NGO would assist those who put up the white flag if the organisation was alerted to them.<\/p>\n\n\n\n

Meanwhile, Great Heart Charity Association plays the role of being a bridge between contributors, volunteers and beneficiaries to help the needy.<\/p>\n\n\n\n

As for the Lost Food Project, it is a local food bank aimed at rescuing food and non-food products surpluses to help its charity partners and B40 families living in People\u2019s Housing Project flats.<\/p>\n\n\n\n

Individuals and companies who wish to contribute can call the NGOs (see table) or email them.<\/p>\n","protected":false},"excerpt":{"rendered":"

PETALING JAYA: The White Flag movement where people who need aid are encouraged to hang a white cloth outside their<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-full-width.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[],"class_list":["post-13523","post","type-post","status-publish","format-standard","hentry","category-news-coverage"],"acf":[],"_links":{"self":[{"href":"https:\/\/editorv3.mykasih.com.my\/ms\/wp-json\/wp\/v2\/posts\/13523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/editorv3.mykasih.com.my\/ms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/editorv3.mykasih.com.my\/ms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/editorv3.mykasih.com.my\/ms\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/editorv3.mykasih.com.my\/ms\/wp-json\/wp\/v2\/comments?post=13523"}],"version-history":[{"count":0,"href":"https:\/\/editorv3.mykasih.com.my\/ms\/wp-json\/wp\/v2\/posts\/13523\/revisions"}],"wp:attachment":[{"href":"https:\/\/editorv3.mykasih.com.my\/ms\/wp-json\/wp\/v2\/media?parent=13523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/editorv3.mykasih.com.my\/ms\/wp-json\/wp\/v2\/categories?post=13523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/editorv3.mykasih.com.my\/ms\/wp-json\/wp\/v2\/tags?post=13523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}