{"id":4098,"date":"2020-04-28T02:19:53","date_gmt":"2020-04-28T02:19:53","guid":{"rendered":"http:\/\/www.mykasih.com.my\/site\/?page_id=4098"},"modified":"2021-07-06T03:14:33","modified_gmt":"2021-07-06T03:14:33","slug":"cashless-food-aid-programme-for-the-poor-during-covid-19-movement-control-order-mco","status":"publish","type":"page","link":"https:\/\/www.mykasih.com.my\/site\/food-aid-programme\/cashless-food-aid-programme-for-the-poor-during-covid-19-movement-control-order-mco\/","title":{"rendered":"Covid-19 MCO Cashless Food Aid Support"},"content":{"rendered":"\n

CASHLESS FOOD AID PROGRAMME FOR THE POOR DURING COVID-19 MOVEMENT CONTROL ORDER (‘MCO’)<\/strong><\/p>\n\n\n\n

The Covid-19 pandemic has highlighted the plight of the poor struggling to put food on the table, made worse by the loss of jobs due to the Movement Control Order (MCO).  It\u2019s made even more dire because NGOs and other social-purpose organisations face challenges in delivering aid to the needy due to travel limitations and associated health risks.<\/p>\n\n\n\n

MyKasih Foundation initiated a humanitarian effort to raise funds to help poor Malaysians with essential food supplies to meet their basic needs. All donations received are passed in full to deserving families through MyKasih’s unique cashless welfare distribution platform via the MyKad. Since our inception in 2009, MyKasih has reached out to 300,000 low-income households (B40) across the country. <\/p>\n\n\n\n

Although our cashless food aid programme typically runs for a minimum period of one year, we are proposing an exceptional short term food aid support for affected B40 communities.  We have received feedback from these communities that the MCO has set them back significantly, as most have either lost their jobs or are struggling with their small businesses to make a decent living.   <\/p>\n\n\n\n

Since the MCO, 8,000 families<\/strong> have received food aid worth RM 1.83 million<\/strong> via MyKasih. The swift mobilisation of donor funds to targeted beneficiaries is made possible due to the extensive network of retail partners MyKasih Foundation works with such as Giant, Mydin, The Store, Tesco, AEON, Econsave, TF Value Mart, and Speedmart99, spread across more than 300 outlets nationwide.<\/p>\n\n\n\n

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During the MCO, only one person, the head of the household, is allowed to shop for provisions. He pays for items under the MyKasih cashless food aid programme using his MyKad.<\/figcaption><\/figure>\n\n\n\n

Due to the cashless nature of our welfare distribution, MyKasih staff and team will be able to activate and execute the programme remotely from the confines of our respective homes. Recipients will be able to purchase essential food items at our partner retail outlets which are located within their neighbourhood (within 10km from their homes) and therefore will not be breaching MCO rules. <\/p>\n\n\n\n

As appeals for aid continue to pour in during the extended MCO period, we hope to achieve the following objectives and outcomes:-<\/p>\n\n\n\n