MyKasih collaborates with the National Association of Women Entrepreneurs of Malaysia (NAWEM) to provide selected recipients of MyKasih’s welfare aid with the opportunity to develop and nurture their skills with the main aim of helping the recipients realise their full economic and social potential in society.
NAWEM is a non-profit organisation and a partner of the Ministry of Women, Family and Community Development in providing skills training for the Ministry’s target group, specifically for marginalized women. With a mission to inspire women to become a dynamic force, NAWEM aims to harness underutilized resources within the women sector through working with business owners and operators, NAWEM conducts seminars, workshops, training programmes and provide counseling and coaching services to propagate and enhance women’s capabilities.
With a generous grant from HSBC Bank Malaysia Bhd to support a six-month Capacity and Capability Building (C2B) programme that equips women with requisite skills and mindset, as well as added business mentoring to start a small-scale or home-based business, NAWEM kicked off its pilot project with MyKasih in April 2010 with 23 MyKasih recipients (whom we fondly refer to as ‘mothers’). The mothers had participated in the following skills training programme:-
- Basic floral design with Pretty Petals (8 mothers)
- Traditional cooking with Laris Worldwide (M) Sdn Bhd (7 mothers)
- Basic baking with Suchan Restaurant (8 mothers)
In June 2011, DIALOG started a separate sewing skills training programme in Kayu Ara, led by MyKasih Advisory Council member, Puan Nazrin Aneeza. The weekly classes are held at the Pusat Penyayang Kayu Ara Tuition Centre and at Bernina in Kayu Ara, Selangor.
Ten women have so far benefitted from the programme which helps them to produce items with market potential, such as tote bags, quilts and gift hampers. The trainers are committed to helping the women market their ware upon completion of the programme, to give them a head-start in their small businesses.