We’re fortunate to live in Malaysia; a beautiful country blessed with natural resources and great potential. But the wealth and prosperity that raised living standards over the last few decades have bypassed part of the population. Over 8 percent of Malaysians live below the poverty line, defined as households earning less than RM1,000 each month.
Many of these people eke out an existence in rundown homes with little hope of pulling themselves out of the poverty trap. Frequently, nutritional needs are not met, health standards slip, the children’s education suffers, which in turn leads to low job prospects. The cycle of hardship and poverty begins anew.
We saw these problems first-hand, and it became imperative for us to do something. We quickly realised merely handing out food, money and clothes to poor families was not the answer. A more sustained, all-encompassing effort was needed. At the same time, the solution had to be cost-effective and efficient.
The key was technology. By using ePetrol’s cashless payment system, we were able to develop a subsidy scheme that is secure and effective. At the same time, we teamed up with companies, other NGOs and the public sector to provide funding, counselling, financial training and education assistance to the families.
From the very start, our efforts were not restricted to just feeding the poor but also extend to educating the children as a means of breaking the poverty cycle. Under the theme of ‘Love My Neighbourhood’, we aim to bring hope and renewal to the poor and needy in Malaysia.
MyKasih is dedicated to strengthening the foundation of caring communities. We pull together caring partners from all sectors of Malaysia because we believe a true community spirit can change the world – and we start with one neighbour at a time.
Thank you for your continued support.
Tan Sri Dr Ngau Boon Keat and Puan Sri Jean Ngau
Founders of MyKasih Foundation