Foundation’s secure channel for food aid

Interview with Tan Sri Dr.Ngau Boon Keat. — SAMUEL ONG/ The Star

AS MALAYSIA moves towards becoming a cashless society, digital payments via e-wallet apps such as Boost, GrabPay and Touch ‘n Go have become more widely accepted.

In fact, with the Covid-19 pandemic that calls for hand sanitising, physical distancing and contactless exchange of money, such electronic transactions are fast becoming the norm.

To encourage Malaysians to adopt a cashless system, the government even gave one-off RM50 incentives to e-wallet users under its National Economic Recovery Plan.

But long before cashless transactions became the trend, private charity organisation MyKasih Foundation already had a food aid programme running on a cashless system back in 2009.

The programme utilises the proprietary chip technology of MyKad, which enables donations to be channelled in a secure, targeted and transparent manner, ensuring that it goes directly to the rightful beneficiaries via their MyKad accounts.

When the movement control order came into effect in March, many people lost their jobs and the B40 group was especially hit hard as they struggled to put food on the table.

Although NGOs and other aid organisations distributed care packages, they faced challenges in delivering aid to the needy due to travel limitations and physical distancing to minimise health risks.

MyKasih, through its unique welfare delivery system, managed to mobilise RM3mil in donor funds to targeted beneficiaries, supporting them with food aid.

Activated remotely, the nationwide cashless food aid programme allowed recipients to choose from 10 approved categories of food products, such as rice, noodles, cooking oil, eggs, bread, biscuits, beverages and canned food.

To prevent abuse of donor funds, the programme comes with a barcode scanning process that ensures only approved items are purchased.

With MyKasih Foundation’s extensive network of retail partners such as Mydin, Giant, The Store, Tesco, AEON, Econsave, TF Value Mart and Speedmart99, covering more than 200 stores nationwide, the food items can be distributed swiftly and efficiently.

Recipients choose for themselves the food items they need and purchase them only when they need it.

More importantly, food wastage is minimised and the health and safety risks to social workers and volunteers, who will otherwise have to procure, pack and deliver the aid to beneficiaries during the MCO period, are reduced.

There are also controls in place to track the funds in terms of how they are being used, with the necessary audit trails for governance.

Founded by Dialog Group Bhd executive chairman Tan Sri Dr Ngau Boon Keat and his wife Puan Sri Jean Ngau, MyKasih was established with the aim of assisting low-income families, regardless of race and religion, through food aid and education.

Dialog is a leading integrated technical services provider in the oil-and-gas and petrochemical industries.

“Sometimes, those who help you are not necessarily your relatives or your closest friends, ” said Boon Keat.

“When I went through difficult times while growing up, it was my kind neighbours who gave me food and extended a helping hand.

“This fuelled my desire to help the less fortunate and that was how MyKasih came about.

“In the last two months, MyKasih has also extended aid to 2,000 families in Sabah.

“The whole idea is not to only provide a crutch to the impoverished, but also to lend them a helping hand so that they can get out of their current situation and eventually manage on their own, ” he said.

“Corporations and NGOs can opt to use the MyKasih system, which is available to them at no cost.

“This is our way of contributing towards flattening the Covid-19 curve while continuing to serve communities in need, ” he added.

In 2008, MyKasih started out by extending help to 25 families in Selayang.

To date, the foundation has disbursed RM280mil worth of food aid to more than 300,000 low-income households nationwide, with the support of various organisations such as Dialog Group, Petronas, Mah Sing Foundation, Ambank Group and Khazanah along with more than 50 other collaborators.

Currently, the foundation is supporting 15,000 underprivileged families and students with food aid and educational assistance amounting to RM12mil.

It relies entirely on donations from the public and corporate bodies to fund its welfare programmes for the underprivileged.

Apart from its Love My Neighbourhood cashless food aid programme, MyKasih also runs a Love My School student bursary programme that allows students to pay for daily meals at the school canteen or learning essentials at the school bookstore via their MyKad-linked student smartcard.

To date, 5,100 Orang Asli pupils in 31 Orang Asli primary schools in Pahang, Perak, Kelantan, Selangor, Johor and Terengganu benefit from this programme.

Students are also supported with cashless bursaries and back-to-school aid while schools are equipped with computer labs and robotics for technology learning, aquaponics edible garden projects for nutrition and life skills education, as well as disbursement for extra-curricular activities like music and sports development initiatives such as football and rugby.

Organisations or companies keen to adopt MyKasih’s cashless welfare distribution platform may get more details via info@mykasih.com or visit www.mykasih.com

This article first appeared on The Star, 28/11/2020.

BIGO Live X K-Clique Online Concert gives back

KUALA LUMPUR, Malaysia, Aug. 26, 2020 /PRNewswire/ — Popular hip hop group K-Clique has announced that they will be holding a virtual concert exclusively on Bigo Live for their fans during Merdeka weekend, on 29 August 2020, 9.30pm-11.30pm. All proceeds from the concert will be donated to MyKasih Foundation.

Popular hip hop group K-Clique will hold a virtual concert exclusively on Bigo Live

The impact of the COVID-19 pandemic has been felt by local musicians. For more than three months, any concerts and performances involving many spectators were not allowed. However, the music industry has begun to breathe again as artistes look for new alternatives to entertain fans, and even uplift the community in these trying times.

Bigo Liv X K-Clique Online Concert is the first-ever collaboration between top livestreaming application in Malaysia Bigo Live, K-Clique and MyKasih Foundation. Normally, Bigo Live users would send virtual gifts to their favourite Bigo content creators. This time, all virtual gifts will be exchanged for cash and donated to MyKasih Foundation.

K-Clique group manager, Syazwan Rimin, said, “This virtual concert is the best way for the group to socialize with fans and raise funds for those in need at the same time. The group’s latest release, Merais, has garnered over 3.6 million views on YouTube and fans can definitely look forward to a special performance of this song during the concert.”

MyKasih Foundation also expressed its support for this concert. “Since the PKP order was implemented, many NGOs have been affected either in terms of raising funds or to distribute aid to the needy. However, MyKasih Foundation is quite lucky because we use Mykad chip technology to distribute welfare assistance efficiently and accurately to targeted recipients through the ‘Love My Neighborhood’ Food Aid Program and our ‘Love My School’ Student Scholarship Program, “said Tan Sri Dr Ngau Boon Keat, Chairman of MyKasih Foundation.

Currently, as many as 300,000 families from the underprivileged (or B40), including 20,000 primary and secondary school students across the country have received assistance from company contributors as well as individuals through the MyKasih Foundation initiative.

K-Clique fans and Bigo Live users can tune in to the concert for free on the Bigo Live app by following Bigo ID: KinabaluClique.

Download the Bigo Live app now: https://bigolive.onelink.me/sG8X/KCliqueConcert

Photo – https://photos.prnasia.com/prnh/20200826/2900018-1

BIGO Live X K-Clique Online Concert gives back

KUALA LUMPUR, Malaysia, Aug. 26, 2020 /PRNewswire/ — Popular hip hop group K-Clique has announced that they will be holding a virtual concert exclusively on Bigo Live for their fans during Merdeka weekend, on 29 August 2020, 9.30pm-11.30pm. All proceeds from the concert will be donated to MyKasih Foundation.

Popular hip hop group K-Clique will hold a virtual concert exclusively on Bigo Live

Popular hip hop group K-Clique will hold a virtual concert exclusively on Bigo Live

The impact of the COVID-19 pandemic has been felt by local musicians. For more than three months, any concerts and performances involving many spectators were not allowed. However, the music industry has begun to breathe again as artistes look for new alternatives to entertain fans, and even uplift the community in these trying times.

Bigo Live X K-Clique Online Concert is the first-ever collaboration between top livestreaming application in Malaysia Bigo Live, K-Clique and MyKasih Foundation. Normally, Bigo Live users would send virtual gifts to their favourite Bigo content creators. This time, all virtual gifts will be exchanged for cash and donated to MyKasih Foundation.

K-Clique group manager, Syazwan Rimin, said, “This virtual concert is the best way for the group to socialize with fans and raise funds for those in need at the same time. The group’s latest release, Merais, has garnered over 3.6 million views on YouTube and fans can definitely look forward to a special performance of this song during the concert.”

MyKasih Foundation also expressed its support for this concert. “Since the PKP order was implemented, many NGOs have been affected either in terms of raising funds or to distribute aid to the needy. However, MyKasih Foundation is quite lucky because we use Mykad chip technology to distribute welfare assistance efficiently and accurately to targeted recipients through the ‘Love My Neighborhood’ Food Aid Program and our ‘Love My School’ Student Scholarship Program, “said Tan Sri Dr Ngau Boon Keat, Chairman of MyKasih Foundation.

Currently, as many as 300,000 families from the underprivileged (or B40), including 20,000 primary and secondary school students across the country have received assistance from company contributors as well as individuals through the MyKasih Foundation initiative.

K-Clique fans and Bigo Live users can tune in to the concert for free on the Bigo Live app by followingBigo ID: KinabaluClique.

Download the Bigo Live app now: https://bigolive.onelink.me/sG8X/KCliqueConcert

Photo – https://photos.prnasia.com/prnh/20200826/2900018-1?lang=0

BIGO Live X K-Clique Online Concert gives back

KUALA LUMPUR, Malaysia, Aug. 26, 2020 /PRNewswire/ — Popular hip hop group K-Clique has announced that they will be holding a virtual concert exclusively on Bigo Live for their fans during Merdeka weekend, on 29 August 2020, 9.30pm-11.30pm. All proceeds from the concert will be donated to MyKasih Foundation.

The impact of the COVID-19 pandemic has been felt by local musicians. For more than three months, any concerts and performances involving many spectators were not allowed. However, the music industry has begun to breathe again as artistes look for new alternatives to entertain fans, and even uplift the community in these trying times.

Bigo Live X K-Clique Online Concert is the first-ever collaboration between top livestreaming application in Malaysia Bigo Live, K-Clique and MyKasih Foundation. Normally, Bigo Live users would send virtual gifts to their favourite Bigo content creators. This time, all virtual gifts will be exchanged for cash and donated to MyKasih Foundation.

K-Clique group manager, Syazwan Rimin, said, “This virtual concert is the best way for the group to socialize with fans and raise funds for those in need at the same time. The group’s latest release, Merais, has garnered over 3.6 million views on YouTube and fans can definitely look forward to a special performance of this song during the concert.”

MyKasih Foundation also expressed its support for this concert. “Since the PKP order was implemented, many NGOs have been affected either in terms of raising funds or to distribute aid to the needy. However, MyKasih Foundation is quite lucky because we use Mykad chip technology to distribute welfare assistance efficiently and accurately to targeted recipients through the ‘Love My Neighborhood’ Food Aid Program and our ‘Love My School’ Student Scholarship Program, “said Tan Sri Dr Ngau Boon Keat, Chairman of MyKasih Foundation.

Currently, as many as 300,000 families from the underprivileged (or B40), including 20,000 primary and secondary school students across the country have received assistance from company contributors as well as individuals through the MyKasih Foundation initiative.

K-Clique fans and Bigo Live users can tune in to the concert for free on the Bigo Live app by following Bigo ID: KinabaluClique.

Download the Bigo Live app now: https://bigolive.onelink.me/sG8X/KCliqueConcert

BIGO Live X K-Clique Online Concert gives back

KUALA LUMPUR, Malaysia, Aug. 26, 2020 /PRNewswire/ — Popular hip hop group K-Clique has announced that they will be holding a virtual concert exclusively on Bigo Live for their fans during Merdeka weekend, on 29 August 2020, 9.30pm-11.30pm. All proceeds from the concert will be donated to MyKasih Foundation.

Popular hip hop group K-Clique will hold a virtual concert exclusively on Bigo Live

The impact of the COVID-19 pandemic has been felt by local musicians. For more than three months, any concerts and performances involving many spectators were not allowed. However, the music industry has begun to breathe again as artistes look for new alternatives to entertain fans, and even uplift the community in these trying times.

Bigo Live X K-Clique Online Concert is the first-ever collaboration between top livestreaming application in Malaysia Bigo Live, K-Clique and MyKasih Foundation. Normally, Bigo Live users would send virtual gifts to their favourite Bigo content creators. This time, all virtual gifts will be exchanged for cash and donated to MyKasih Foundation.

K-Clique group manager, Syazwan Rimin, said, “This virtual concert is the best way for the group to socialize with fans and raise funds for those in need at the same time. The group’s latest release, Merais, has garnered over 3.6 million views on YouTube and fans can definitely look forward to a special performance of this song during the concert.”

MyKasih Foundation also expressed its support for this concert. “Since the PKP order was implemented, many NGOs have been affected either in terms of raising funds or to distribute aid to the needy. However, MyKasih Foundation is quite lucky because we use Mykad chip technology to distribute welfare assistance efficiently and accurately to targeted recipients through the ‘Love My Neighborhood’ Food Aid Program and our ‘Love My School’ Student Scholarship Program, “said Tan Sri Dr Ngau Boon Keat, Chairman of MyKasih Foundation.

Currently, as many as 300,000 families from the underprivileged (or B40), including 20,000 primary and secondary school students across the country have received assistance from company contributors as well as individuals through the MyKasih Foundation initiative.

K-Clique fans and Bigo Live users can tune in to the concert for free on the Bigo Live app by following Bigo ID: KinabaluClique.

Download the Bigo Live app now: https://bigolive.onelink.me/sG8X/KCliqueConcert

Photo – https://photos.prnasia.com/prnh/20200826/2900018-1

BIGO Live X K-Clique Online Concert gives back

KUALA LUMPUR, Malaysia, Aug. 26, 2020 /PRNewswire/ — Popular hip hop group K-Clique has announced that they will be holding a virtual concert exclusively on Bigo Live for their fans during Merdeka weekend, on 29 August 2020, 9.30pm-11.30pm. All proceeds from the concert will be donated to MyKasih Foundation.

Popular hip hop group K-Clique will hold a virtual concert exclusively on Bigo Live
Popular hip hop group K-Clique will hold a virtual concert exclusively on Bigo Live

The impact of the COVID-19 pandemic has been felt by local musicians. For more than three months, any concerts and performances involving many spectators were not allowed. However, the music industry has begun to breathe again as artistes look for new alternatives to entertain fans, and even uplift the community in these trying times.

Bigo Live X K-Clique Online Concert is the first-ever collaboration between top livestreaming application in Malaysia Bigo Live, K-Clique and MyKasih Foundation. Normally, Bigo Live users would send virtual gifts to their favourite Bigo content creators. This time, all virtual gifts will be exchanged for cash and donated to MyKasih Foundation.

K-Clique group manager, Syazwan Rimin, said, “This virtual concert is the best way for the group to socialize with fans and raise funds for those in need at the same time. The group’s latest release, Merais, has garnered over 3.6 million views on YouTube and fans can definitely look forward to a special performance of this song during the concert.”

MyKasih Foundation also expressed its support for this concert. “Since the PKP order was implemented, many NGOs have been affected either in terms of raising funds or to distribute aid to the needy. However, MyKasih Foundation is quite lucky because we use Mykad chip technology to distribute welfare assistance efficiently and accurately to targeted recipients through the ‘Love My Neighborhood’ Food Aid Program and our ‘Love My School’ Student Scholarship Program, “said Tan Sri Dr Ngau Boon Keat, Chairman of MyKasih Foundation.

Currently, as many as 300,000 families from the underprivileged (or B40), including 20,000 primary and secondary school students across the country have received assistance from company contributors as well as individuals through the MyKasih Foundation initiative.

K-Clique fans and Bigo Live users can tune in to the concert for free on the Bigo Live app by following Bigo ID: KinabaluClique.

Download the Bigo Live app now: https://bigolive.onelink.me/sG8X/KCliqueConcert

BIGO Live X K-Clique Online Concert gives back

Impak pandemik COVID-19 turut dirasai penggiat muzik tempatan. Selama lebih 3 bulan, sebarang konsert dan persembahan melibatkan ramai penonton tidak dibenarkan.

Namun, amalan norma baharu membuatkan industri muzik kembali bernafas apabila para penggiat seni mula mencari alternatif baru untuk terus menghiburkan peminat. Kumpulan hip hop popular, K-Clique, sebagai contoh akan mengadakan konsert maya untuk para peminat mereka pada hujung bulan ini.

Konsert Online BIGO Live X K-Clique adalah hasil kerjasama antara aplikasi live-streaming No. 1 di Malaysia, BIGO Live, K-Clique dan MyKasih Foundation. Kebiasaannya, pengguna BIGO Live menghantar hadiah virtual kepada hos BIGO kegemaran mereka, namun pada kali ini, semua hadiah virtual akan ditukarkan kepada wang tunai dan didermakan kepada MyKasih Foundation.  

Bigo Concert

Pengurus kumpulan K-Clique, Syazwan Rimin, berpendapat konsert maya ini merupakan cara terbaik untuk kumpulan tersebut beramah mesra bersama peminat, dan pada masa yang sama mengumpul dana untuk golongan yang memerlukan. Apatah lagi, lagu terbaru kumpulan ini, Merais, sudah meraih lebih 3.6 juta tontonan di YouTube dan para peminat pastinya menantikan persembahan istimewa untuk lagu ini.

Pihak MyKasih Foundation juga menyokong usaha ini. “Sejak perintah PKP dilaksanakan, banyak pihak NGO yang terjejas sama ada dari segi mengumpul dana ataupun untuk mengagihkan bantuan kepada golongan yang memerlukan. Namun, MyKasih Foundation agak bertuah kerana kami menggunakan teknologi cip Mykad untuk mengagih bantuan kebajikan dengan cekap dan tepat kepada penerima yang disasarkan melalui program Program Bantuan Makanan ‘Love My Neighbourhood’ dan Program Dermasiswa Pelajar ‘Love My School’ kami,” ujar Tan Sri Dr Ngau Boon Keat selaku Pengerusi MyKasih Foundation. 

Kini, seramai 300,000 keluarga dari golongan yang kurang berkemampuan (ataupun B40), termasuk 20,000 pelajar sekolah rendah dan menengah, di seluruh negara telahpun menerima bantuan dari pihak penyumbang syarikat dan juga individu melalui inisiatif yang dijalankan MyKasih Foundation. 

Para peminat K-Clique dan pengguna BIGO Live boleh menonton konsert amal maya ini secara percuma di aplikasi BIGO Live pada hari Sabtu, 29/8/2020 jam 9:30 malam eksklusif di akaun BIGO: KinabaluClique.